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Developed by veterinary nutritionists
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Meets highest quality standards
Expertly Crafted in the USA
Manufactured in a FDA Registered Facility
If your lint roller is a household tool at this point — if the couch has a fur stripe where he lies — and you've started quietly apologizing to guests, this page is written for you. What actually changed the fur-on-everything story in our house wasn't a better vacuum. It was what we added to the food.
Try It Risk-Free$14 for 14 days. Free shipping. Backed by a 90-day money-back guarantee.
The lint-roller tax
The lint roller lives on the arm of the couch. There's a fur outline where he lies. Your laundry has a dog-hair layer the dryer never fully solves. You've compared his coat — quietly — to another dog at the park and felt a small twinge about how thin or dull it looks. None of it is acute. It's just the daily drag of a dog who's shedding more than feels right.
Here's what most owners never hear: year-round heavy shedding is almost always a coat-cycle story, and a coat cycle runs on nutrients — specifically the fragile Omega 3, 6 & 9 fatty acids that build the skin barrier, plus the vitamins and minerals behind natural oil production. Kibble is cooked at very high heat to survive a shelf, and those fragile oils are the first casualties. The food goes in. What the coat actually needs to hold itself doesn't.
Your instinct that his coat didn't look right was correct. It just wasn't that he's "a shedder." It wasn't anything you did — the bowl was missing what the coat is built from.
The fix is live nutrition
VitaSmart is the live, whole-food nutrition kibble can't deliver. The Omega 3, 6 & 9 that support healthy skin and a soft, shiny coat. The Vitamin E and bioavailable Zinc behind the skin barrier and natural oil production. The whole-food antioxidants that help the body manage oxidative stress at the skin — from real spinach, sweet potato, and blackberries, not synthetic isolates.
It isn't a replacement for his food, and it isn't a medication. It's the live layer his bowl has been missing — the fragile oils and whole-food vitamins high-heat processing doesn't leave behind.
What's in every scoop
Real food. Human-grade. Made in an FDA-registered USA facility.
The healthy fats his skin and coat need. They support a soft, shiny coat and healthy skin — the fragile oils high-heat kibble leaves behind.
The skin-cell antioxidant and the mineral behind the skin barrier and natural oil production — the two the coat cycle quietly runs on.
Real food like spinach, sweet potato, and blackberries — not synthetic vitamins. Helps the body manage oxidative stress at the skin.
The good bacteria for his gut. They support digestion — and coat condition can be linked to gut health.
You're not going to flip a switch tomorrow — a coat cycle takes 2–4 weeks for a visible change and about 90 days for a full turnover. But most owners see the softness return in the first few weeks, and the lint roller stays on the shelf a lot longer.
What to expect
Most owners notice a softer coat and less fur on everything within 2–4 weeks of daily use. Full coat turnover takes about 90 days.
She liked it from the first. She’s middle-aged and been on it for two years and her energy level, weight management and coat are outstanding. Her groomer even comments how rich and lustrous her coat is. Anniebelle will always be on Ruff...
Penny, our 14 1/2 year old golden doodle was it eating much, her coat was thin and greasy and she had a giant wart on her nose that the vet would only remove if she was out under anesthesia. Now 6 months of ruff greens and her wart is...
RUFF GREENS for has been an awesome addition to my dogs diet! Luna Blu gets comments all the time on how shiny and healthy looking her coat is, and overall, I think it makes a very positive impact on her every day health. She’s in great...
Why owners switch
Meet the formulator
Dr. Black is a Naturopathic Doctor who spent decades studying how processed pet food fails the dogs it feeds. VitaSmart is the formula he built to fix it — whole-food nutrition designed to ride alongside whatever's already in your dog's bowl.
"A bag of kibble can hit every number on the chart and still be missing what a body actually lives on. The live cultures, the omega oils, the antioxidants — none of it survives the extruder. VitaSmart is what live nutrition looks like, added right back on top."
If the fur-on-everything doesn't ease up and his coat doesn't soften, cancel the subscription inside the 14-day window and you're done. Every order is backed by our 90-day money-back guarantee.
$14 at signup covers the 14-day trial bag with free shipping. After 14 days, your Loyalty Club subscription begins at $59.95 + $8.95 shipping every 4 weeks unless cancelled. Cancel anytime in your account or by phone at 214.783.3364.
$14 flat at signup, with free shipping, backed by a 90-day money-back guarantee. That's it at signup. You get a 14-day supply of VitaSmart to try on your dog's food. Then 14 days after you receive the trial bag, your Loyalty Club subscription begins and your card is charged $59.95 + $8.95 shipping for a full 28-day supply. You can cancel anytime in those 14 days, no questions asked.
Most dogs do — VitaSmart is a whole-food topper, not a pill, and it goes right on the food they already eat. If your dog is picky, mix half a scoop into warm (not hot) food for the first few days so it sticks to the kibble and smells inviting, then work up to a full scoop by day four or five.
All dogs shed — some breeds a lot, especially during spring and fall blow-outs. What isn't normal is a chronic, year-round pile on the couch, a coat that looks dull or thin, or skin that feels dry under the fur. Year-round heavy shedding is often nutritional: the fatty acids and skin-cell nutrients that keep a coat soft and anchored don't survive the heat kibble is cooked at. VitaSmart puts them back. A reasonable coat timeline is 2–4 weeks for a visible change, 90 days for full turnover.
Cancel within the 14-day window and no subscription charge ever hits your card. Everything you buy from us — the $14 trial and every subsequent subscription order — is also backed by our 90-day money-back guarantee.
If your pet has a medical condition, consult your Veterinarian before use. Use only as directed. Dr. Dennis Black is a Naturopathic Doctor and not licensed to practice human or veterinary medicine in any state. *28-Day Supply for a dog up to 40 pounds. Above or below these weights, you may have to modify the amount you feed your dog.
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