Scientifically Formulated
Developed by veterinary nutritionists
Human Grade All-Natural Ingredients
Meets highest quality standards
Expertly Crafted in the USA
Manufactured in a FDA Registered Facility
Kibble is cooked at very high heat so it survives on a shelf — but the live omegas and whole-food vitamins his coat actually runs on don't survive that process. One scoop of VitaSmart puts them back, right on the food he's already eating.
Try It Risk-Free$14 for 14 days. Free shipping. Backed by a 90-day money-back guarantee.
What we add back
VitaSmart is the live layer kibble can't carry. Omega 3, 6 & 9 for a soft, shiny coat. Vitamin E and bioavailable Zinc for the skin barrier and natural oil production. Whole-food antioxidants from spinach, sweet potato, and blackberries — not synthetic isolates.
One scoop goes right on the food he's already eating. Nothing cooked out of it — so the omegas and whole-food vitamins land in his bowl alive.
Why it matters
Commercial kibble is extruded — pressure-cooked, dried, bagged. The process is what lets a bag sit on a shelf for a year. It's also what strips out the fragile omegas, whole-food Vitamin E, and real-food antioxidants a healthy coat is built from. The food goes in. What the coat needs to hold itself didn't.
A synthetic vitamin spray gets added after cooking so the bag can say "complete and balanced." It isn't the same thing as real whole food with live oils and bioavailable minerals still in it. For a dog with a dull coat or year-round heavy shedding, the difference is fur-on-everything, a coat that looks thin, and skin that feels dry under the hair.
You're not going to flip a switch tomorrow — a coat cycle takes 2–4 weeks for a visible change and about 90 days for a full turnover. But most owners see the softness return in the first few weeks, and the lint roller stays on the shelf a lot longer.
What to expect
Most owners notice a softer coat and less fur on everything within 2–4 weeks of daily use. Full coat turnover takes about 90 days.
By the numbers
Over 200,000 dogs on VitaSmart. A 4.8-star average from 3,040 reviews. And a 90-day money-back guarantee on everything you buy.
Try It for $14
She liked it from the first. She’s middle-aged and been on it for two years and her energy level, weight management and coat are outstanding. Her groomer even comments how rich and lustrous her coat is. Anniebelle will always be on Ruff...
Penny, our 14 1/2 year old golden doodle was it eating much, her coat was thin and greasy and she had a giant wart on her nose that the vet would only remove if she was out under anesthesia. Now 6 months of ruff greens and her wart is...
RUFF GREENS for has been an awesome addition to my dogs diet! Luna Blu gets comments all the time on how shiny and healthy looking her coat is, and overall, I think it makes a very positive impact on her every day health. She’s in great...
Stop stacking bottles
| Fish Oil | Probiotic Powder | Multivitamin | VitaSmart | |
|---|---|---|---|---|
| Omega 3, 6 & 9 — soft-coat support | ||||
| 15+ live probiotic strains for the gut | ||||
| Vitamin E + bioavailable Zinc for skin barrier | ||||
| Whole-food antioxidants (not synthetic isolates) | ||||
| Goes on the kibble he already eats | ||||
| Human-grade ingredients, FDA-registered USA facility |
Meet the formulator
Dr. Black is a Naturopathic Doctor who spent decades studying how processed pet food fails the dogs it feeds. VitaSmart is the formula he built to fix it — whole-food nutrition designed to ride alongside whatever's already in your dog's bowl.
"A bag of kibble can hit every number on the chart and still be missing what a body actually lives on. The live cultures, the omega oils, the antioxidants — none of it survives the extruder. VitaSmart is what live nutrition looks like, added right back on top."
Same food. One scoop. Nothing cooked out of it. If the fur-on-everything doesn't ease up, cancel the subscription in the 14-day window and you're done.
$14 at signup covers the 14-day trial bag with free shipping. After 14 days, your Loyalty Club subscription begins at $59.95 + $8.95 shipping every 4 weeks unless cancelled. Cancel anytime in your account or by phone at 214.783.3364.
$14 flat at signup, with free shipping, backed by a 90-day money-back guarantee. That's it at signup. You get a 14-day supply of VitaSmart to try on your dog's food. Then 14 days after you receive the trial bag, your Loyalty Club subscription begins and your card is charged $59.95 + $8.95 shipping for a full 28-day supply. You can cancel anytime in those 14 days, no questions asked.
Most dogs do — VitaSmart is a whole-food topper, not a pill, and it goes right on the food they already eat. If your dog is picky, mix half a scoop into warm (not hot) food for the first few days so it sticks to the kibble and smells inviting, then work up to a full scoop by day four or five.
Commercial kibble is made through extrusion — pressure-cooked and dried at temperatures around 400°F so it's shelf-stable for a year. That heat is fatal to the fragile Omega 3, 6 & 9 fatty acids a soft coat is built from, and to the bioavailable form of Vitamin E and Zinc the skin barrier needs. Manufacturers spray synthetic vitamins back on afterwards so the label can say "complete." What they don't add back — because they can't — is the live, whole-food version. That's what VitaSmart carries in, one scoop at a time.
Cancel within the 14-day window and no subscription charge ever hits your card. Everything you buy from us — the $14 trial and every subsequent subscription order — is also backed by our 90-day money-back guarantee.
If your pet has a medical condition, consult your Veterinarian before use. Use only as directed. Dr. Dennis Black is a Naturopathic Doctor and not licensed to practice human or veterinary medicine in any state. *28-Day Supply for a dog up to 40 pounds. Above or below these weights, you may have to modify the amount you feed your dog.
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