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Developed by veterinary nutritionists
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The 3 changes guide
I bought a better vacuum, a de-shedding brush, and a shampoo that said “for shedding.” Here are the three that actually changed something — in order of impact.
$14 for 14 days. Free shipping. Backed by a 90-day money-back guarantee.
If your lint roller lives on the arm of the couch, your laundry has a dog-fur layer, and you've started quietly apologizing to guests — you're in the right place. First, the ones you can start today. Then the one that finally moved the needle.
Daily brushing is the one that pays off fast. A few minutes with a de-shedding brush catches the loose coat before it lands on the couch, the car, and your black sweater. It also distributes the skin's natural oils down the hair shaft, which is what makes a coat look soft instead of dusty. Most owners notice the fur-on-furniture drop in the first week — not because the dog is shedding less, but because the fur is in the brush instead of on the chair.
This one feels counter-intuitive, but it works. Over-bathing strips the natural oils the coat needs to hold itself together — so bathing more to fix shedding often makes the coat drier and sheddier. Drop the bath frequency, pick a gentle, oil-preserving shampoo (nothing harsh, no dish soap, no human shampoo), and let the coat rebuild its own layer in between.
This is the one that actually worked. VitaSmart is a whole-food topper that goes on the kibble he's already eating — no new food, no switch. It carries Omega 3, 6 & 9 (the fatty acids a soft coat is built from), Vitamin E and bioavailable Zinc (the skin-barrier nutrients behind natural oil production), and whole-food antioxidants from real spinach, sweet potato, and blackberries — not synthetic isolates. Kibble is cooked at 400°F; those nutrients don't survive. VitaSmart adds them back. Most owners see the coat soften first, the shed-pile shrink next.
All three helped. One did the heavy lifting.
Dr. Dennis Black spent decades working out which nutrients kibble leaves on the floor of the extruder. The omegas. The whole-food Vitamin E and Zinc. The real-food antioxidants. VitaSmart is the one scoop that puts them back into the food he already eats.
What's in every scoop
Real food. Human-grade. Made in an FDA-registered USA facility.
The healthy fats his skin and coat need. They support a soft, shiny coat and healthy skin — the fragile oils high-heat kibble leaves behind.
The skin-cell antioxidant and the mineral behind the skin barrier and natural oil production — the two the coat cycle quietly runs on.
Real food like spinach, sweet potato, and blackberries — not synthetic vitamins. Helps the body manage oxidative stress at the skin.
The good bacteria for his gut. They support digestion — and coat condition can be linked to gut health.
You're not going to flip a switch tomorrow — a coat cycle takes 2–4 weeks for a visible change and about 90 days for a full turnover. But most owners see the softness return in the first few weeks, and the lint roller stays on the shelf a lot longer.
What to expect
Most owners notice a softer coat and less fur on everything within 2–4 weeks of daily use. Full coat turnover takes about 90 days.
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Meet the formulator
Dr. Black is a Naturopathic Doctor who spent decades studying how processed pet food fails the dogs it feeds. VitaSmart is the formula he built to fix it — whole-food nutrition designed to ride alongside whatever's already in your dog's bowl.
"A bag of kibble can hit every number on the chart and still be missing what a body actually lives on. The live cultures, the omega oils, the antioxidants — none of it survives the extruder. VitaSmart is what live nutrition looks like, added right back on top."
Try the one that moved the needle. If the fur-on-everything doesn't ease up, cancel the subscription in the 14-day window and you're done.
$14 at signup covers the 14-day trial bag with free shipping. After 14 days, your Loyalty Club subscription begins at $59.95 + $8.95 shipping every 4 weeks unless cancelled. Cancel anytime in your account or by phone at 214.783.3364.
$14 flat at signup, with free shipping, backed by a 90-day money-back guarantee. That's it at signup. You get a 14-day supply of VitaSmart to try on your dog's food. Then 14 days after you receive the trial bag, your Loyalty Club subscription begins and your card is charged $59.95 + $8.95 shipping for a full 28-day supply. You can cancel anytime in those 14 days, no questions asked.
Most dogs do — VitaSmart is a whole-food topper, not a pill, and it goes right on the food they already eat. If your dog is picky, mix half a scoop into warm (not hot) food for the first few days so it sticks to the kibble and smells inviting, then work up to a full scoop by day four or five.
All dogs shed — some breeds a lot, especially during spring and fall blow-outs. What isn't normal is a chronic, year-round pile on the couch, a coat that looks dull or thin, or skin that feels dry under the fur. Year-round heavy shedding is often nutritional: the fatty acids and skin-cell nutrients that keep a coat soft and anchored don't survive the heat kibble is cooked at. VitaSmart puts them back. A reasonable coat timeline is 2–4 weeks for a visible change, 90 days for full turnover.
Cancel within the 14-day window and no subscription charge ever hits your card. Everything you buy from us — the $14 trial and every subsequent subscription order — is also backed by our 90-day money-back guarantee.
If your pet has a medical condition, consult your Veterinarian before use. Use only as directed. Dr. Dennis Black is a Naturopathic Doctor and not licensed to practice human or veterinary medicine in any state. *28-Day Supply for a dog up to 40 pounds. Above or below these weights, you may have to modify the amount you feed your dog.
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