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Developed by veterinary nutritionists

Human Grade All-Natural Ingredients

Meets highest quality standards

Expertly Crafted in the USA

Manufactured in a FDA Registered Facility

RISK-FREE TRIAL$14 for 14 Days — Try VitaSmart for His Itching
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4.8 from 3,040 reviews

Why does my dog keep licking his paws? What finally helped was in his bowl.

If you've tried the sprays, the elimination diets, the vet visits — and you're still lying awake to the sound of him going at that paw again — the answer might not be an allergy you missed. It might be what's missing from the bowl.

Try It Risk-Free

$14 for 14 days. Free shipping. Backed by a 90-day money-back guarantee.

VitaSmart bag beside a dog's feeding bowl on a kitchen counter
200,000+
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4.8
3,040 Reviews
90-Day
Money-Back Guarantee
No
GMOs, Soy, or Synthetics
A dog licking and chewing on its front paw

The 2am sound you know

Your dog's itching isn't an allergy you missed.

It's 10pm. He's at that paw again — licking, chewing, maybe gnawing a little raw spot that keeps re-opening. You've watched this cycle for months. You've tried the sprays. The elimination diet. A vet visit that sent you home with a steroid or a shampoo. Nothing stays fixed.

Here's what most owners never hear: a huge amount of itching and paw-chewing has nothing to do with the allergy you keep hunting for. It has to do with what's not in the bowl. The healthy omega oils that support the skin barrier — destroyed when kibble is cooked at 400°F. The live probiotics that support the gut (and skin issues can be linked to gut health). The whole-food vitamins his body actually recognizes, not synthetic sprays added back after cooking.

Your instinct that something was off was right. It just wasn't the thing you were being pointed at. It wasn't anything you did. It was what the bowl was missing every single day.

The fix is live nutrition

Put the omegas and probiotics kibble can't carry back in the bowl.

VitaSmart is the live, whole-food nutrition kibble can't deliver. The Omega 3, 6 & 9 that support healthy skin and a soft, shiny coat. The 20+ live probiotic strains that support the gut — the same gut where skin issues often trace back to. All of it goes right on top of the food your dog already eats. One scoop, every bowl. Nothing cooked out of it.

It isn't a replacement for his food, and it isn't a medication. It's the live layer his bowl has been missing — added back in a form his body actually absorbs.

What's in every scoop

The live nutrition kibble cooks out.

Real food. Human-grade. Made in an FDA-registered USA facility.

Omega 3, 6 & 9

The healthy fats his skin and coat need. They support healthy skin and a soft, shiny coat — the fragile oils high-heat kibble processing destroys first.

20+ Live Probiotic Strains

The good bacteria for his gut. They support digestion — and skin issues can be linked to gut health.

Whole-Food Antioxidants

Real food like spinach, sweet potato, and blackberries — not synthetic vitamins. The antioxidants that help the body manage oxidative stress.

Vitamin E + Bioavailable Zinc

Skin-cell antioxidants and the mineral behind the skin barrier and natural oil production.

A dog resting calmly on a couch beside its owner

When the right nutrition goes in, the licking usually slows.

You're not going to flip a switch tomorrow — skin and the gut-skin cycle take a few weeks to reset. But most owners notice something shift before they can explain why. A calmer evening. Less of that sound. A paw he's not re-opening.

  • Omega 3, 6 & 9 support healthy skin and a soft, shiny coat
  • 20+ probiotic strains support gut health (skin issues can be linked to gut health)
  • Whole-food antioxidants help the body manage oxidative stress
  • Real-food vitamins from spinach, sweet potato, and blackberries — not synthetic isolates

What to expect

Most owners notice calmer paws within 2–4 weeks of daily use. The deeper gut-skin changes continue over 60–90 days. If it doesn't help your dog, cancel inside the 14-day window — and we back it with a 90-day money-back guarantee either way.

Try VitaSmart for $14

200,000+ dogs. Fewer itchy nights.

Remy has great energy,less scratching&paw licking&grass eating.great product.

Patrick DeClerk
Verified Buyer • 20 weeks in

Riley used to have some issues with scratching and itching and didn't care too much for eating on any schedule. She is a 70 lb muscular Plotthound mix and now can't wait for her breakfast and dinner! No scratching either as a bonus!

Jeff M.
Verified Buyer • 20 weeks in

I heard about Ruff Greens by listening to Glenn Beck. I was hopeful it would help my little Gilbert with allergies. He's still a little itchy, but not as much. He used to eat grass a lot and that concerned me about how his tummy felt...

Vanessa
Verified Buyer • 20 weeks in

Why owners switch

Kibble alone vs. kibble with the live layer added back.

Kibble alone
  • Cooked at 400°F — fragile omegas and live cultures don't survive
  • Synthetic vitamin spray added back so the label reads "complete"
  • No live probiotics for the gut — where skin issues often start
  • The same dead bowl, meal after meal, year after year
Dr. Dennis Black, founder and formulator of VitaSmart

Meet the formulator

Dr. Dennis Black, ND

Dr. Black is a Naturopathic Doctor who spent decades studying how processed pet food fails the dogs it feeds. VitaSmart is the formula he built to fix it — whole-food nutrition designed to ride alongside whatever's already in your dog's bowl.

"A bag of kibble can hit every number on the chart and still be missing what a body actually lives on. The live cultures, the omega oils, the antioxidants — none of it survives the extruder. VitaSmart is what live nutrition looks like, added right back on top."

Dr. Dennis Black is a Naturopathic Doctor and not licensed to practice human or veterinary medicine in any state.

A dog with a quiet paw — the calm after the switch

Give him 14 days of live nutrition.

If the licking doesn't slow, cancel the subscription inside the 14-day window and you're done. Everything you buy is backed by our 90-day money-back guarantee.

  • $14 for 14 days of VitaSmart
  • FREE shipping on your trial
  • 90-day money-back guarantee
  • Free $9.95-value treat with every monthly subscription order
  • Cancel anytime in your account or by phone

Claim My Trial Bag

$14 at signup covers the 14-day trial bag with free shipping. After 14 days, your Loyalty Club subscription begins at $59.95 + $8.95 shipping every 4 weeks unless cancelled. Cancel anytime in your account or by phone at 214.783.3364.

Common questions.

How much does the Jumpstart Trial cost?

$14 flat at signup, with free shipping, backed by a 90-day money-back guarantee. That's it at signup. You get a 14-day supply of VitaSmart to try on your dog's food. Then 14 days after you receive the trial bag, your Loyalty Club subscription begins and your card is charged $59.95 + $8.95 shipping for a full 28-day supply. You can cancel anytime in those 14 days, no questions asked.

Will my dog actually eat it?

Most dogs do — VitaSmart is a whole-food topper, not a pill, and it goes right on the food they already eat. Some dogs take a few days to get used to it. If yours won't touch it, cancel the subscription before day 15 and you're done.

Why is my dog obsessed with licking his paws?

Paw licking is almost always a skin-barrier signal — and often one that traces to what's missing from the bowl rather than an allergy you haven't identified. The omega oils that support healthy skin are destroyed in kibble processing. The live probiotics that support the gut (and skin issues can be linked to gut health) don't survive it either. VitaSmart adds both back. If the licking is extreme or you're worried about infection, also talk to your vet.

What if it doesn't help?

Cancel within the 14-day window and no subscription charge ever hits your card. Everything you buy from us — the $14 trial and every subsequent subscription order — is also backed by our 90-day money-back guarantee.

If your pet has a medical condition, consult your Veterinarian before use. Use only as directed. Dr. Dennis Black is a Naturopathic Doctor and not licensed to practice human or veterinary medicine in any state. *28-Day Supply for a dog up to 40 pounds. Above or below these weights, you may have to modify the amount you feed your dog.