Scientifically Formulated

Developed by veterinary nutritionists

Human Grade All-Natural Ingredients

Meets highest quality standards

Expertly Crafted in the USA

Manufactured in a FDA Registered Facility

RISK-FREE TRIAL$14 for 14 Days of VitaSmart
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4.8 from 3,040 reviews

His kibble is cooked. This isn't.

Kibble is cooked at very high heat so it survives on a shelf — but the live nutrition his skin actually needs doesn't survive the cook. VitaSmart is the live, whole-food layer that goes right on top.

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$14 for 14 days. Free shipping. Backed by a 90-day money-back guarantee.

200,000+
Dogs Served
4.8
3,040 Reviews
90-Day
Money-Back Guarantee
No
GMOs, Soy, or Synthetics

What we add back

Live, whole-food nutrition on top of the food he already eats.

VitaSmart is the live layer kibble can't carry. The Omega 3, 6 & 9 that support healthy skin and a soft, shiny coat. The 20+ live probiotic strains that support the gut — the same gut where skin issues often trace back to. The whole-food vitamins from real plants (spinach, sweet potato, blackberries), not synthetic isolates sprayed back on after cooking.

One scoop goes right on the food he's already eating. Nothing cooked out of it — so the omegas, probiotics, and real-food vitamins arrive in a form his body actually absorbs. For a dog whose licking traces back to skin and the gut-skin cycle, this is the layer that was missing.

A bowl of dry processed kibble

Why it matters

Your dog's kibble is cooked at 400°F. Most of what matters doesn't survive.

Commercial kibble is extruded — pressure-cooked, dried, bagged. The process is what lets a bag sit on a shelf for a year without going bad. It's also what destroys the fragile live nutrition dogs evolved to eat: the whole-food omega oils, the probiotic cultures, the digestive enzymes, the heat-sensitive vitamins.

A synthetic vitamin spray gets added after cooking so the bag can say "complete and balanced." It isn't the same thing. And for a dog whose skin is signaling a problem — through licking, chewing, scratching — what's cooked out of the bowl is almost always part of why.

What's in every scoop

The live nutrition kibble cooks out.

Omega 3, 6 & 9

The healthy fats his skin and coat need. They support healthy skin and a soft, shiny coat — the fragile oils high-heat kibble processing destroys first.

20+ Live Probiotic Strains

The good bacteria for his gut. They support digestion — and skin issues can be linked to gut health.

Whole-Food Antioxidants

Real food like spinach, sweet potato, and blackberries — not synthetic vitamins.

Vitamin E + Bioavailable Zinc

Skin-cell antioxidants and the mineral behind the skin barrier and natural oil production.

A dog resting calmly beside its owner

When the right nutrition goes in, the licking usually slows.

Skin and the gut-skin cycle take a few weeks to reset. Most owners notice something shift before they can explain why — a calmer evening, less of that sound, a paw he's not re-opening.

  • Omega 3, 6 & 9 support healthy skin and a soft, shiny coat
  • 20+ probiotic strains support gut health (skin issues can be linked to gut health)
  • Whole-food antioxidants help the body manage oxidative stress
  • Real-food vitamins from spinach, sweet potato, and blackberries — not synthetic isolates

What to expect

Most owners notice calmer paws within 2–4 weeks of daily use. The deeper gut-skin changes continue over 60–90 days. If it doesn't help your dog, cancel inside the 14-day window — and everything you buy is backed by our 90-day money-back guarantee.

Try VitaSmart for $14

By the numbers

The live layer, backed by the people who feed it.

Over 200,000 dogs on VitaSmart. A 4.8-star average from 3,040 reviews. And a 90-day money-back guarantee on everything you buy.

Try It for $14
A dog eating a bowl of kibble with VitaSmart on top

200,000+ dogs. Fewer itchy nights.

Remy has great energy,less scratching&paw licking&grass eating.great product.

Patrick DeClerk
Verified Buyer • 20 weeks in

Riley used to have some issues with scratching and itching and didn't care too much for eating on any schedule. She is a 70 lb muscular Plotthound mix and now can't wait for her breakfast and dinner! No scratching either as a bonus!

Jeff M.
Verified Buyer • 20 weeks in

I heard about Ruff Greens by listening to Glenn Beck. I was hopeful it would help my little Gilbert with allergies. He's still a little itchy, but not as much. He used to eat grass a lot and that concerned me about how his tummy felt...

Vanessa
Verified Buyer • 20 weeks in

Stop stacking bottles

One scoop. Three bottles' worth of work.

Fish OilProbiotic PowderMultivitaminVitaSmart
Omega 3, 6 & 9 — skin and coat support
Live probiotic strains for the gut
Whole-food vitamins (not synthetic isolates)
Goes on the kibble he already eats
One SKU to reorder, one scoop to measure
Human-grade ingredients, FDA-registered USA facility
Dr. Dennis Black, founder and formulator of VitaSmart

Meet the formulator

Dr. Dennis Black, ND

Dr. Black is a Naturopathic Doctor who spent decades studying how processed pet food fails the dogs it feeds. VitaSmart is the formula he built to fix it — whole-food nutrition designed to ride alongside whatever's already in your dog's bowl.

"A bag of kibble can hit every number on the chart and still be missing what a body actually lives on. The live cultures, the omega oils, the antioxidants — none of it survives the extruder. VitaSmart is what live nutrition looks like, added right back on top."

Dr. Dennis Black is a Naturopathic Doctor and not licensed to practice human or veterinary medicine in any state.

Give him 14 days of live nutrition.

Same food. One scoop. Nothing cooked out of it. If it doesn't change the licking, cancel the subscription in the 14-day window — and everything you buy is backed by our 90-day money-back guarantee.

  • $14 for 14 days of VitaSmart
  • FREE shipping on your trial
  • 90-day money-back guarantee
  • Free $9.95-value treat with every monthly subscription order
  • Cancel anytime in your account or by phone
Claim My Trial Bag

$14 at signup covers the 14-day trial bag with free shipping. After 14 days, your Loyalty Club subscription begins at $59.95 + $8.95 shipping every 4 weeks unless cancelled. Cancel anytime in your account or by phone at 214.783.3364.

Common questions.

How much does the Jumpstart Trial cost?

$14 flat at signup, with free shipping, backed by a 90-day money-back guarantee. That's it at signup. You get a 14-day supply of VitaSmart to try on your dog's food. Then 14 days after you receive the trial bag, your Loyalty Club subscription begins and your card is charged $59.95 + $8.95 shipping for a full 28-day supply. You can cancel anytime in those 14 days, no questions asked.

Will my sensitive, picky dog eat it?

Most dogs do — VitaSmart is a whole-food topper, not a pill, and it goes right on the food they already eat. Some dogs take a few days to get used to it. If yours won't touch it, cancel the subscription before day 15 and you're done.

What does "cooked at high heat" actually mean for kibble?

Commercial kibble is made through extrusion — pressure-cooked and dried at temperatures around 400°F so the final product can sit on a shelf for a year. Those temperatures destroy fragile ingredients: the live omega oils, probiotic cultures, digestive enzymes, and heat-sensitive vitamins. A synthetic vitamin spray gets added back afterward so the bag can say "complete and balanced," but that's not the same thing as live, whole-food nutrition. VitaSmart adds that live layer back.

What if it doesn't help?

Cancel within the 14-day window and no subscription charge ever hits your card. Everything you buy from us — the $14 trial and every subsequent subscription order — is also backed by our 90-day money-back guarantee.

If your pet has a medical condition, consult your Veterinarian before use. Use only as directed. Dr. Dennis Black is a Naturopathic Doctor and not licensed to practice human or veterinary medicine in any state. *28-Day Supply for a dog up to 40 pounds. Above or below these weights, you may have to modify the amount you feed your dog.