Coal Tar
A time-tested ingredient that calms stubborn skin irritation.
✓ Helps reduce itching & redness
✓ Slows excess skin cell buildup
✓ Restores skin comfort & balance
Developed by veterinary nutritionists
Meets highest quality standards
Manufactured in a FDA Registered Facility





Ruff Naturals™
Emergency K9 Care ShampooEmergency Care Shampoo
Give your dog the ultimate skin care with this powerful shampoo, specially formulated for pets suffering from itchy flea bites, dry skin, and other common skin issues. Infused with refined tar and sulfur - natural ingredients known for their nourishing and rejuvenating properties - this shampoo works deep to soothe and restore your dog’s skin with every wash. You’ll notice a visible difference in just a few uses. Best of all, it won’t stain white or light-colored coats, making it safe and effective for all dogs, no matter their breed or color.





Packed with targeted natural ingredients to quickly soothe, protect, and restore irritated skin when your dog needs relief most.

✓
Relieves Itching & Redness
Calms irritated skin fast, reducing scratching and visible inflammation for immediate comfort.
✓
Soothes Sensitive Skin
Gentle, skin-balancing ingredients ease dryness, flare-ups, and ongoing sensitivity.

✓
Supports Natural Healing
Vitamin E, essential fatty acids, and traditional tars help restore balance and encourage skin recovery..
✓
Protects & Prevents Flare-Ups
Moisturizes while strengthening the skin barrier to help reduce scaling and future irritation.

Thoroughly wet your dog’s coat with warm water.
2 . Apply to CoatApply directly to the coat, focusing on areas with irritation, flaking, or discomfort.
3 . Massage & LaterGently massage into the skin until a rich lather forms.
4 . Let It WorkLeave on for 5–10 minutes to allow the soothing ingredients to take effect.
5 . Rinse & DryRinse thoroughly with clean water, then towel dry your dog.
Usage Tips ✓ Use 2–3 times per week during flare-ups or as directed by your veterinarian.
✓ Avoid contact with eyes, nose, and mouth.






Not finding your answers? Read below or call our specialist at 214.Ruff.Dog
This shampoo is formulated to support dogs dealing with itching, flaking, hot spots, redness, and recurring skin flare-ups. Its therapeutic ingredients help calm irritation while cleansing and supporting long-term skin balance.
Yes. Ruff Naturals Emergency K9 Spray Care Shampoo is suitable for dogs of all breeds and coat types. If your dog has an underlying medical condition or extremely sensitive skin, we recommend consulting your veterinarian before use.
During active flare-ups, the shampoo can be used 2–3 times per week. For maintenance, reduce frequency as your dog’s skin improves or follow your veterinarian’s guidance.
Yes. For best results, allow the shampoo to remain on your dog’s coat for 5–10 minutes before rinsing. This gives the therapeutic ingredients time to support irritated skin.
No. The formula uses gentle cocoa-based surfactants designed to cleanse without stripping natural oils, helping maintain moisture while addressing skin concerns.
Yes. For best results, follow bathing with Ruff Naturals Emergency K9 Spray Care Conditioner to add moisture, protection, and ongoing skin support.
The shampoo has a mild, natural scent from its functional ingredients. It is not artificially fragranced to avoid irritating sensitive skin.
If your dog’s skin condition worsens, does not improve, or shows signs of infection, consult your veterinarian for further evaluation and care.