Scientifically Formulated

Developed by veterinary nutritionists

Human Grade All-Natural Ingredients

Meets highest quality standards

Expertly Crafted in the USA

Manufactured in a FDA Registered Facility

Emergency K9 Care Shampoo

Ruff Naturals™

Emergency K9 Care Shampoo

For dogs of all ages
$28.95
Check Icon Backed by our 90-day guarantee

Emergency Care Shampoo

Give your dog the ultimate skin care with this powerful shampoo, specially formulated for pets suffering from itchy flea bites, dry skin, and other common skin issues. Infused with refined tar and sulfur - natural ingredients known for their nourishing and rejuvenating properties - this shampoo works deep to soothe and restore your dog’s skin with every wash. You’ll notice a visible difference in just a few uses. Best of all, it won’t stain white or light-colored coats, making it safe and effective for all dogs, no matter their breed or color.
Bottle Size: 16 fl oz. | 473 ml
Product Details
  • Refined Tar & Sulfur Blend: Soothes flea bites, hot spots & inflamed skin fast
  • Anti-Itch Moisturizer: Calms scratching and locks in hydration
  • Deep-Clean Action: Cleanses & deodorizes without stripping natural oils
  • Non-Staining Formula: Safe for white & light coats with no discoloration
Ingredients

Water, Sodium C14-16 Olefin Sulfonate, Acrylates Copolymer, Glycolic Acid, Cocamidopropyl Betaine, Octoxynol-9, Precipitated Sulfur, Disodium Oleamido MIPA Sulfosuccinate, Coal Tar Solution, Pine Tar, Glycerin, PEG-8 Laurate, Laureth-4, Sodium Hydroxide, Fragrance, Propylene Glycol, Methychloroisothiazolinone, Methylisothiazolinone, Citric Acid, Yellow 5, Red 4, Blue 1.

Use & Care Instructions

Shake well before use. Wet your pet’s coat thoroughly. Starting at the head and neck—avoiding the eyes—work shampoo toward the tail, massaging into a rich lather and ensuring it reaches the skin. Let sit for 3 to 5 minutes, then rinse thoroughly. Repeat if needed. Use as often as necessary; weekly use is recommended. For best results, follow with Ruff Naturals, Emergency K9 Care Cream.

Emergency K9 Care Shampoo

Logo image
Logo image
Logo image
Logo image
Logo image
Product image Product image

Targeted Skincare Relief for Sensitive Skin & Flare-Ups

When your dog’s skin is irritated, itchy, or out of balance, Ruff Naturals Emergency K9 Care Shampoo goes beyond ordinary cleansing. Gentle cocoa-based surfactants lift away dirt and buildup without drying the skin, while glycolic acid supports healthy skin renewal by clearing flakes and clogged pores. Powered by proven skin-soothing ingredients like precipitated sulfur, coal tar solution, and pine tar, this therapeutic shampoo helps calm flare-ups, reduce itching, and restore comfort fast. Ideal for hot spots, recurring skin issues, and sensitive coats, it leaves your dog feeling clean, relieved, and ready to get back to wagging, playing, and living comfortably.

What's Inside?

Coal Tar

Coal Tar

A time-tested ingredient that calms stubborn skin irritation.
✓ Helps reduce itching & redness
✓ Slows excess skin cell buildup
✓ Restores skin comfort & balance

Pine Tar

Pine Tar

A natural skin soother with calming, protective benefits.
✓ Eases itching & irritation
✓ Supports a healthy skin barrier
✓ Offers gentle antimicrobial protection

Cocoa Surfactants

Cocoa Surfactants

A gentle, plant-based cleanser that protects sensitive skin.
✓ Cleans without stripping natural oils
✓ Removes dirt & allergens
✓ Supports skin barrier health

Glycolic Acid

Glycolic Acid

A mild exfoliant that promotes healthy skin renewal.
✓ Reduces flaking & buildup
✓ Unclogs hair follicles
✓ Improves skin texture

Precipitated Sulfur

Precipitated Sulfur

A trusted ingredient for soothing irritated skin.
✓ Helps reduce itching & dryness
✓ Minimizes flaking
✓ Supports clearer, balanced skin

Packed with targeted natural ingredients to quickly soothe, protect, and restore irritated skin when your dog needs relief most.

Benefits your dog will see and feel

Relieves Itching & Redness
Calms irritated skin fast, reducing scratching and visible inflammation for immediate comfort.

Soothes Sensitive Skin
Gentle, skin-balancing ingredients ease dryness, flare-ups, and ongoing sensitivity.

Supports Natural Healing
Vitamin E, essential fatty acids, and traditional tars help restore balance and encourage skin recovery..

Protects & Prevents Flare-Ups
Moisturizes while strengthening the skin barrier to help reduce scaling and future irritation.

Product image Product image
logo image

How To Use

1 . Wet the Coat

Thoroughly wet your dog’s coat with warm water.

2 . Apply to Coat

Apply directly to the coat, focusing on areas with irritation, flaking, or discomfort.

3 . Massage & Later

Gently massage into the skin until a rich lather forms.

4 . Let It Work

Leave on for 5–10 minutes to allow the soothing ingredients to take effect.

5 . Rinse & Dry

Rinse thoroughly with clean water, then towel dry your dog.

Usage Tips

Use 2–3 times per week during flare-ups or as directed by your veterinarian.
Avoid contact with eyes, nose, and mouth.

The Clear Choice

While other shampoos focus only on softness or scent, Ruff Naturals™ Emergency K9 Care Shampoo delivers fast-acting relief where it matters most—soothing irritated skin, supporting natural healing, and restoring comfort during flare-ups. One shampoo, essential care, and peace of mind for pet parents.
compare table

90 Day Money Back Guarantee

We’re so confident you’ll love how Ruff Naturals™ cares for your dog’s skin and coat that every purchase is backed by our full 90-Day Money Back Guarantee. If for any reason you’re not completely satisfied—whether it’s the feel of their coat, the freshness, or the results on sensitive skin—you can return it, no questions asked.

With Ruff Naturals™, you have nothing to lose and your dog has healthier skin, a softer coat, and long-lasting comfort to gain.
compare table
logo image

Frequently Asked Questions

Not finding your answers? Read below or call our specialist at 214.Ruff.Dog

This shampoo is formulated to support dogs dealing with itching, flaking, hot spots, redness, and recurring skin flare-ups. Its therapeutic ingredients help calm irritation while cleansing and supporting long-term skin balance.

Yes. Ruff Naturals Emergency K9 Spray Care Shampoo is suitable for dogs of all breeds and coat types. If your dog has an underlying medical condition or extremely sensitive skin, we recommend consulting your veterinarian before use.

During active flare-ups, the shampoo can be used 2–3 times per week. For maintenance, reduce frequency as your dog’s skin improves or follow your veterinarian’s guidance.

Yes. For best results, allow the shampoo to remain on your dog’s coat for 5–10 minutes before rinsing. This gives the therapeutic ingredients time to support irritated skin.

No. The formula uses gentle cocoa-based surfactants designed to cleanse without stripping natural oils, helping maintain moisture while addressing skin concerns.

Yes. For best results, follow bathing with Ruff Naturals Emergency K9 Spray Care Conditioner to add moisture, protection, and ongoing skin support.

The shampoo has a mild, natural scent from its functional ingredients. It is not artificially fragranced to avoid irritating sensitive skin.

If your dog’s skin condition worsens, does not improve, or shows signs of infection, consult your veterinarian for further evaluation and care.

1