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Why do I need to add anything to my dog’s food?

It says ‘Complete and Balanced’ on the bag, isn’t that good enough?

Truthfully, No.

Don’t believe the label! Pet food companies are only required to meet the minimum standards and that is not anywhere near ‘good enough’ to keep your pet happy and healthy.

Current data shows that 50% of all dogs over the age of 10 years will contract some form of cancer and the undeniable reason is almost always ‘poor nutrition’.

According to Veterinary Nutrition Expert Dr. Karen Becker DMV, Naturopathic Doctor Dr. Dennis Black, NMD, and Steve Brown, Renown Expert in pet nutrition there can be no ‘COMPLETE and BALANCED’ dog food kibble that is also SHELF STABLE.

Truthfully, most dogs would not eat kibbles if the manufacturers did not as their final step in the manufacturing process, spray on a palatability enhancer which is typically some sort of fat or flavoring and a nutrient mix of vitamins which makes it in their eyes ‘Complete and Balanced’.

Kibbles are mostly proteins, fats, and carbohydrates (mostly carbs). There are NO Micro-Nutrients like Probiotics, Enzymes and Omega Oils and those are the very things your pet needs to have a happy and healthy life.

Pet food manufacturers use a sterilization process called HPP (* High-Pressure Pasteurization) which uses 80,000 pounds of pressure per square inch to kill all bacteria and viruses that might be in your pet’s food like semolina, listeria, and E.coli.

Unbelievably, this process is not about protecting your dog, it’s to protect YOU!  Your dog’s digestive tract is naturally well equipped to handle these bacteria. But that is a topic for another day.

Back to HPP… unfortunately, this HPP process also kills most, if not all of the essential nutrients your pet needs like: Natural Vitamins, Minerals, Omega’s 3, 6 and 9, Probiotics and Digestive Enzymes.  Large dog food manufacturers are solely focused on the “Bottom Line Dollar” and have no incentive to invest in your pet’s superior health.

The truth is that most veterinary schools spend ONLY one-semester studying pet nutrition. That’s not nearly enough time to provide advanced nutritional advice for your pet. Those pet owners seeking more nutritional expertise must rely on using a product like K9 VitaSmart or finding a veterinarian specialist who has advanced training in nutrition like the Diplomats at the American College of Veterinary Nutrition.

So then, as a Pet Parent, it becomes YOUR responsibility to learn about and make good decisions about your pet’s nutrition. Nutrition plays a HUGE role in the PREVENTION of cancer, heart disease, GI issues and other diseases in the same way it does in human health.

In order to make informed decisions, Pet Parents are now demanding transparency and quality in pet food labeling and supplementation.

At Ruff Greens, everything is right there on our label so you can see that our focus is on Superior Wellness Nutrition for YOUR dog.

We have a saying here at Ruff Greens: “If we wouldn’t take it home to our dogs, we won’t send it home to yours”.


Adequate vs. Superior Nutrition

If you feed your dog ‘Brown and Round’ kibbles we understand that in this fast-paced world, it’s easy and that’s okay. But just know that your furry friend needs MORE to make their diet ‘Complete and Balanced’.

Imagine if you ate a fast-food hamburger and French fries… meal after meal, day after day, every meal of every day of your life. Can you imagine what YOUR health would be like if you did that?  You would be VERY SICK!  So why would you think your pet would fare any better? They Don’t!


You Can’t Keep Your Furry Friends ‘Alive and Well’ Feeding them Dead Food… It’s Impossible.

Most large pet food companies only make one size fits all formulas.  We are not saying that anyone is wrong for feeding kibbles, we are just saying that if you do feed kibbles, just know their limitations.

Average kibble diets provide average dog health! If you want superior health for your pet, you have to also give them superior ingredients like the ones found in K9 VitaSmart.

At Ruff Greens, we use only the finest, human-grade ingredients in the exact ratios required for optimal pet health.  We use only Natural Vitamins, Minerals, Omega’s 3, 6, 9 (in their proper ratios and balances), Probiotics and Digestive Enzymes to ensure your dog has all they need to excel in life.

When we make our K9 VitaSmart products we have only two guiding principles:

  1. We want our slogan “We Make Any Pet Food… Better” to be true whether you make your pet’s food at home or you feed them the most expensive thing on the market.
  2. Our philosophy is “Pets before Profits” so that at the end of the day, we know we have done our best to make sure YOUR furry friend gets and stays healthy and happy.

Written By

Dennis Black

Dennis Black

Dr. Black is former Army Ranger, a Helicopter Pilot, Stage 4 Cancer Survivor and a Naturopathic Doctor living in Dallas, Tx. For decades, Dr. Black has shown thousands of people how to get healthy using Natural protocols. When those same people asked him to create something to get their pets healthy, he rose to the challenge and created the Ruff Greens Family of Products.